REALITY is a community of influential leaders from diverse backgrounds and professional sectors who are motivated to deepen their ability to lead on complex issues. REALITY begins with a formative Journey through Israel in which participants develop a deeper understanding of Israeli society, and learn from and build connections with like-minded leaders.

itrek is a 501(c)(3) nonprofit whose mission is to empower leaders to engage their networks in meaningful Israel experiences. Israel Treks foster an understanding and appreciation of Israel’s culture, diversity, and complex reality, which participants carry back into their own lives and leadership roles. REALITY was created in 2009 as part of Schusterman Family Philanthropies. In June 2024 REALITY became a part of itrek, one of Schusteman’s long-standing grantees.

REALITY Journeys are designed for influential leaders from diverse backgrounds and industries, connected by a shared commitment to strengthening their leadership skills around complex issues. REALITY participants are committed to continuous learning, eager to expand their understanding of a complex region, and open to being challenged. REALITY participants lead with curiosity and humility, and come from a wide range of faiths, ethnicities, races, traditions, sexual orientations, gender identities, and geographic locations.

The impact of these Journeys is life-changing:

• 99% of REALITY participants recommend this Journey to others.

• 96% of REALITY participants report making deep, personal relationships.

• 61% of REALITY participants have collaborated on new projects, businesses, and initiatives.

• 73% of REALITY participants have implemented new ideas inspired by their REALITY Journey.

• 85% of REALITY participants report gaining leadership skills that led to career advancements or new ventures.